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SELECTED PUBLICATIONS

Bacile, T., Elmadag, B., Okan, M., Dineva, D., & Rynarzewska, A. (2024). Schadenfreude and sympathy: observer reactions to malicious joy during social media service recovery.Journal of Interactive Marketing. ahead-of-print; ahead-of-print.

Karaosmanoglu, E., Okan, M., Işıksal, D. G., Altinigne, N., Demir, O., & İdemen, E.(2024). How consumers’ economic and psychological vulnerabilities impact their consumption regulation during crisis. Journal of Consumer Behaviour, 23(4), 2009–2024.

Arikan, E., Altinigne, N., Kuzgun, E., & Okan, M. (2023). May robots be held responsible for service failure and recovery? The role of robot service provider agents’ human-likeness. Journal of Retailing and Consumer Services70, 103175.

Elmadag, A.B., Okan, M. and Kurtuldu, E. (2023), “Improving self-regulated learning competencies of service employees: roles of regulatory appraisals and supportive resources”, Journal of Organizational Change Management, Vol. 36 No. 2, pp. 290-304.

Kuzgun, E., Altinigne, N., & Arıkan, E. (2022). Customer satisfaction with co-created hospitality services: Regulatory focus orientation and positive disconfirmation. Journal of Vacation Marketing28(4), 510-523.

Blaurock, M., Čaić, M., Okan, M., & Henkel, A. P. (2022). Robotic role theory: an integrative review of human–robot service interaction to advance role theory in the age of social robots. Journal of Service Management33(6), 27-49.

Blaurock, M., Čaić, M., Okan, M., & Henkel, A. P. (2022). A transdisciplinary review and framework of consumer interactions with embodied social robots: Design, delegate, and deploy. International Journal of Consumer Studies46(5), 1877-1899.

Okan, M., Elmadag, A. B., & İdemen, E. (2021). Frontline employee age and customer mistreatment: a meta-analysis. Journal of Services Marketing35(1), 98-115.

Idemen, E., Elmadag, A. B., & Okan, M. (2021). A qualitative approach to designer as a product cue: proposed conceptual model of consumers perceptions and attitudes. Review of Managerial Science15(5), 1281-1309.

Henkel, A. P., Čaić, M., Blaurock, M., & Okan, M. (2020). Robotic transformative service research: deploying social robots for consumer well-being during COVID-19 and beyond. Journal of Service Management31(6), 1131-1148.

Okan, M., & Elmadag, A. B. (2020). Witnessing verbal aggression: role of customers’ self-conscious emotions. Journal of Services Marketing34(2), 253-268.

Karaosmanoglu, E., Isiksal, D. G., & Altinigne, N. (2018). Corporate brand transgression and punishing the transgressor: moderation of religious orientation. Journal of Product & Brand Management27(2), 221-234.

Karaosmanoglu, E., Altinigne, N., & Isiksal, D. G. (2016). CSR motivation and customer extra-role behavior: Moderation of ethical corporate identity. Journal of Business Research69(10), 4161-4167.

Arikan, E., Yilmaz, C., & Bodur, M. (2016). Expanding the boundary of brand extensions through brand relationship quality. Journal of Business Economics and Management, 17(6), 930-944.

Arikan, E., Kantur, D., Maden, C., & Telci, E. E. (2016). Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes. Quality & Quantity50, 129-149.